UPCOMMINGS embroidered shirt campaign
Signature Embroidery Collection

EVERY
THREAD
TELLS A STORY.

Premium shirts elevated with signature embroidery. Designed for modern men who value detail, craft and quiet confidence.

Explore Collection
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The Art of Embroidery

Embroidery is more than decoration — it is imagination, tradition and precision. At UPCOMMINGS, every shirt carries the touch of craftsmanship and a story that makes it unique.

Embroidery craftsmanship
Premium FabricCarefully selected
Finest ThreadsColour fast & durable
Detailed CraftNeat. Precise. Perfect.
Comfort FitMade for everyday

Know Your Embroidery

Floral Embroidery

Nature-inspired floral patterns that bring elegance and freshness to every shirt.

Minimal Embroidery

Subtle motifs and fine patterns for understated sophistication.

Heritage Embroidery

Traditional patterns reimagined for the modern wardrobe.

Statement Embroidery

Larger, bold and artistic designs that make a strong style statement.

Monogram Embroidery

Add your initials or signature detail to make it truly yours.

UC

From Sketch to Stitch

01. DESIGN
The Idea
Every design begins as a considered hand sketch.
02. SELECTION
Material
Fabric and threads are carefully selected.
03. EMBROIDERY
Stitching
Precision stitching brings the design to life.
04. FINISHING
Inspection
Every detail is checked for perfection.
05. READY
Final Piece
A masterpiece ready to be worn.
Finished embroidered shirt

Our Craftsmanship

Our skilled artisans bring years of experience and passion to every stitch. Each shirt is a reflection of dedication, patience and love for the craft.

Threads That Last

We use premium quality threads that are colour fast, strong and skin-friendly so your shirt stays beautiful for years.

Premium embroidery threads

Lookbook

UPCOMMINGS Lookbook 1 UPCOMMINGS Lookbook 2 UPCOMMINGS Lookbook 3 UPCOMMINGS Lookbook 4 UPCOMMINGS Lookbook 5 UPCOMMINGS Lookbook 6
01 / Seasonal Palette

THE COLOR
STORY.

Each drop can carry its own palette. Instead of showing only products, UPCOMMINGS can introduce the mood behind the collection.

UPCOMMINGS Desert Sand
UC / SAND / 01

Desert Sand

Warm, muted and refined — built for understated embroidery and effortless styling.

UPCOMMINGS Deep Earth
UC / EARTH / 02

Deep Earth

A darker base for stronger contrast, evening dressing and statement thread work.

02 / Fit Intelligence

THE FIT
LAB.

A premium shirt brand should explain how the garment sits on the body. Build confidence before the customer chooses a size.

01 Shoulder Structured
02 Chest Comfort
03 Length Balanced
04 Sleeve Clean Fall
UPCOMMINGS Fit
UPCOMMINGS Care Ritual
03 / Aftercare

THE CARE
RITUAL.

Embroidery deserves proper care. Turn garment care into part of the brand experience instead of hiding it in a product description.

01 Wash gently in cold water to protect thread and structure.
02 Turn the shirt inside out before washing.
03 Dry naturally and avoid harsh direct heat.
04 Iron from the reverse side over embroidery areas.
UPCOMMINGS Brand Film
04 / Brand Film

THE STORY
IN MOTION.

UPCOMMINGS is built around detail, embroidery and modern expression. Every collection becomes another chapter in the story.

05 / Collector System

THE ARCHIVE.

Every UPCOMMINGS drop becomes part of an evolving archive — giving each collection its own identity.

Archive / 001

Quiet Bloom

Minimal floral embroidery. The first chapter.

01
Archive / 002

After Dark

Evening tones with refined thread contrast.

02
Archive / 003

Heritage Recut

Traditional motifs rebuilt for a modern wardrobe.

03
Next / 004

Unreleased

The next UPCOMMINGS chapter is still under wraps.

04